Badenweiler, 24th November 2016 | Today the partners of the European tourism project “Roman Thermal Spas of Europe” gather in Badenweiler (Germany) for their two-day Annual Conference. The main goal of the conference is to discuss strategies for future growth and to define next year’s working program. The aim is to further raise awareness and visibility for the project among tourism professionals and travellers worldwide.
The conference will see the official introduction of three new destinations: The thermal spa resorts Kyustendil and Varna in Bulgaria as well as São Pedro do Sul in Portugal. Beside the already existing destinations in Germany, France, Greece, Hungary and Portugal the project now counts eight thermal spa destinations.
Since the beginning of this year the formerly EU co-funded project is an independent marketing cooperation, open to other European thermal spas with Roman origin. Interested destinations should be able to prove their Roman origin, have maintained and cultivated that heritage up until today and offer both medical spa and wellness treatments as well as captivating touristic and cultural attractions. All partners benefit from comprehensive communication activities, including a multi-lingual website, social media, print productions and participation of international trade shows in Europe, USA and South America.
The European project “Roman Thermal Spas of Europe” is the first initiative to unite thermal spas and health resorts of Roman origin. Based at the intersection of health and culture tourism the project offers a unique combination of wellness and history. The project partners have developed a whole range of high-quality travel packages that guests can choose from and directly book online. Currently, eight thermal spa destinations across Europe participate in the project: Aidipsos (Greece), Badenweiler (Germany), Budapest (Hungary), Chaves (Portugal), Dax (France) and Kyustendil (Bulgaria), São Pedro do Sul (Portugal) and Varna (Bulgaria).